For this unit we have been asked to been provide a stationary set and a logo that differentiates it from its competitors and makes it unique. We will also need to follow rules set by the clients (corporate guidelines)
The requirements for this course are the following:
Submitted Work:
- Sketbook/blog containing evidence of class exercises and areas of work outlined of brief.
- Mounted final logo and stationary set - Pantone
- Mounted client document - CMYK
- All artwork disk
- Evaluation - 200 - 250 words max
For the client:
We will need to create a logo a stationery set and a corporate document that has to be outlined by the client.
Books required:
Mark Cousins (2002), Scene by Scene, Laurence King Publishing
Paul Duncan (2005) Alfred Hitchcock, Taschen
Tim Burton (2002) A Child’s Garden of Nightmares, Plexus Publishing Ltd
Jan Tschichold (1998) The New Typography: A Handbook for Modern Designers
(Weimar & Now: German Cultural Criticism S.) University of California Press
Michael Rush (2005), Video Art, Thames & Hudson Ltd
Oliver Grau (2001), Virtual Art: From Illusion to Immersion (Leonardo Book S.) The MIT Press
Steve Curran (2001) Motion Graphics: Graphic Design for Broadcast and Film Rockport Publishers Inc
Fiell, Charlotte & Fiell, Peter (Eds) (2007) Contemporary Graphic Design, Taschen
Samara, Timothy (2007) Design Elements: A Graphic Design Manual, Rockport
Cheryl D Cullen and Lisa L Cyr (2006) Graphic Design That Works: Successful Design for Logos, Brochures, Promotions, Websites and More (That Works), Rockport
Roger Walton (2007) The Big Book of Graphic Design (Big Book (Collins Design))
No Logo - Naomi Klein
Client information:
Name: The Restaurant on Ashley Lane
Location:
The Manchester College
Moston Campus
Ashley Lane
Manchester
UK
M9 4WU
Current Logo:
Information:
You can do group bookings. Six or more people requires a £5.00 deposit PP.
You can setup a loyalty card with them so each time you eat there you get a food stamp (PP, Per Meal).
